How can you:

- quickly benchmark site’s SEO?
- estimate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track search engine optimization progress quickly.

For a Internet optimizer, data is the single most strong weapon. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t work hard with data, neither clients nor the industry will take you seriously.

2. Information tells you how well you are doing.
I am all about client feedback but 1st thing you got to do is root through your proper information to find your SEO strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Management wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO software. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your business.

I am all for automation in my company because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can monitor your SEO progress quickly and easy, just like thousands of SEO marketers do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the tool sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also professionally styled and full of visuals so the design is one less headache I have to think about.

If you are interested what sorts of metrics are important in SEO reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of client inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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